Goodreads · Social Influence

Thinking, fast and slow

Part 1- (Priming effect)

“Money primed undergraduates also showed a greater preference for being alone. The general theme of these findings is that the idea of money primes individualism – a reluctance to be involved with others, to depend on others, or to accept demand from others, The psychologist who has done this remarkable research, Kathleen Vohs, has been laudably restrained in discussing the implications of her findings, leaving the task to her readers.

Her experiments are profound – her findings suggest that living with a culture that surrounds us with reminders of money may shape our behaviours and attitude in ways that we do not know about and of which we may not be proud. Some culture provide frequent reminders of respect, others constantly remind their members of God, and some societies prime obedience by large images of the Dear Leader.

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