Compared to other forms of writing, travel writing has less inherent value. The internet is redundant with travel content and one can easily find 100 articles or more about the same destination. It just does not root from necessity or a call to tell stories. Travel writing can inform and evoke sensations but normally does not go any further than that. In modern time, travel writing can be grouped in the same category with content marketing, sustained by good cashflow of tourism. And don’t talk about SEO writing. It’s just the worst.
Nevertheless, there are many levels of travel writing. At its worst, it’s full of cliches. At it best, it will be a delicate and in-depth look to a certain destination, done by savvy professionals. It will blend some cinematic elements with personal experiences and succinct analysis. This is a small, niche market, employed by high-end hotels/ resorts, travel column of big magazines and travel guidebooks.
There’s also another type – travel operators who write about their own products in a personal, authentic tone. Currently I see this rising in Instagram cause this platform allows people to tell instant stories in a personal way. Travel bloggers like Nomandic Matt is also shifting his focus more to Instagram than this website.
Despite all of its lures and problems, travel writing is ultimately a skill. It’s a sustainable skill to build cause there’s always a market to use and implore. Travel writing is also an excellent excuse to polish descriptive craft that I wanna dive in a bit deeper.